Social networking, a disrupting business model for online marketing

By disrupting the existing business models the Internet has been letting the websites transform the economies, industries and countries. Social networking sites have emerged as a latest and new hot spot platform for the marketing department officials to plan their marketing strategies on. Now, all this work needs proper demonstration and presentation in front of the prospective customer base, that includes each and every one who could have been hitting on your social networking page. This could only be done by creating a strong and impressive page for your product to be uploaded on the networking site, which is possible only with a very impressive content. The content could be made impressive by keeping in mind the following few points:

• Attention:

Make sure that you attract the attention of your consumer base by involving not only the specifications of the product, but also the ways and points how it could help making the life of the users simpler.

• Interest:

The other thing that should be kept in mind is the fact that, the page should have a content that continues to maintain the interest factor of the user base.

• Action:

Now, at the end of it when the attention is seeked and the interest is maintained, taking action i.e. buying and paying should be made easy.

Advertising on these social networking sites has been providing the world of brand marketing a great opportunity to enhance their brand awareness. This has been helping the brands a lot in pulling the Internet crowd towards their ecommerce stores and thus boost the sales.