Google Panda and Penguin
are the two Google Algorithms that have been the main reason behind
the spectacular fall of the famous SEO strategies in the recent past.
The main reason that these algorithms were introduced was the fact
that Google believed that the new and upcoming sites should be
provided with a fair opportunity to cope with the competition in the
online marketing. The other very important reason for these updates
was the fact that Google wanted to make sure that the low quality
contents were curbed and penalized and the high quality contents and White hat SEO practices on
the other hand were rewarded with increased page ranks.
The sites that got hit by
any of these algorithm updates must have been involved in some wrong
SEO practices that ended up having the sites penalised. Now, if any
such thing has happened to your site, it doesn't mean it has to
remain the same way forever. Steps could be taken to make sure that
the site recovers from the aftermaths of the updates. Few of the
suggested recovery steps are as under:
- Content Quality:
The best way to get over
the aftermaths of the algorithm updates of Google is to switch the
bad content with the more quality content that includes reduction in
the spelling mistakes, grammar errors and increase in the length of
the content on almost all the pages of the site.
- Viral link building should be avoided:
Viral link building of any
sort comes under the category of black hat SEO startegy, which for
the sake of keeping away from the next hit list of Google update,
should be completely avoided.
- Keyword stuffing:
After the recent Google
update, if you are still involved in a black hat SEO strategy like
keyword stuffing, this could turn out to be the last nail in the
coffin of your website, so beware and grow up.
Now, by ensuring the fact
that you are not involved in any such black hat SEO tactics, you
could ensure the safety of your site from any such furthur updates.