Present-Day Challenges For SEO Professionals

"Online advertising or Internet advertising is everything people do for putting their promotional messages in front of Internet users with the help of on World Wide Web (WWW). It includes Internet marketing, search engine marketing, social media marketing, many types of display advertising (including web banner advertising), and mobile advertising." Source: Wikipedia

Internet marketing includes Search Engine Optimization, Social Media Marketing, Email Marketing, Referral Marketing etc. Internet marketing has been a great challenge for all the people involved into this business. It is being made a huge challenge for Internet marketing people by major search engines like Google, Yahoo, Bing. To be honest, most of the people only care for what challenges are there by Google for their positions on Google's Search Engine Result Page(SERP). Search Engine Optimization (SEO) and Social Media Marketing (SMM) are huge area covered by Internet marketing, these are the processes which can be started by any person having a little knowledge of Internet. Social Media is a thing people do in their daily life and they know most about it.

The competition and challenges in Search Engine Optimization (SEO) and Social Media Marketing (SMM) are immeasurable as these are the must-do activities for any website want to gain business or popularity and there is no website which is not meant to do so. SEO includes the best possible keywords search to your keywords ranking on Google top SERPs and all the steps in between them like Onpage changes: meta tags updates, proper keywords density in web page content, robots.txt, sitemap.xml check, load time etc. While SMM is a common activity to make a website famous on different social media sites like Facebook, Twitter, Pinterest etc. Social media is something to encourage people to share a website by making a large social network.

SEO is being a hard nut to crack as the day passes, there are immense challenges with algorithm updates like Google Panda, Google Penguin, the latest update: Hummingbird. Many websites have been turned upside down with the different algorithm updates made by Google. Many SEO professionals shocked with their website positions after algorithm updates.

Let's see why are these updates are the necessity and how they ruined many SEO specialists work:

Google Panda algorithm came into existence in February 2011. It was meant to replace the ranking of "low-quality sites" or "thin sites" present in top SERPs by higher quality sites which are due to no reason come later in SERPs. News and Social networking websites showed great improvement and websites with extreme ads sent lower by their current ranking positions. Many experienced SEO specialists became victim of this update and there were enormous questions on Google's webmaster forum and other forum sites. Google Panda effect in April 2011 went worldwide. There have been many Panda updates ever since.

Google Penguin is the name given to next major update by Google, it was announced on April 24, 2012. This algorithm was meant to designed to drop the rankings of the websites which are not following the webmaster guidelines provided by Google, the websites which are involved in Black-Hat SEO techniques and affecting the SERP's ranking with their artificial backlinks under different link schemes like buying or selling links, excessive cross-linking, making keyword-rich anchor text links etc. There have been updates for this algorithm named Penguin 1.1, Penguin 3, Penguin 2.0.

Google Hummingbird is the latest buzz in Google algorithm, added before a month

in Google's algorithm. It is announced in the last week of September"13 at Google's 15th birthday party. Hummingbird is the update trying to provide more human friendly results by understanding the query asked than to be just throwing the searched keywords results. With this update Google got the power to answer long, complex questions by understanding them. This update is not going to affect any of the websites but will provide Google own more focused results.

SEO executives have to fight all this algorithms, this updates make SEO a big challenge for them. SEO specialists should keep themselves up to date with this updates to make their websites in top SERPs.

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Social networking, a disrupting business model for online marketing

By disrupting the existing business models the Internet has been letting the websites transform the economies, industries and countries. Social networking sites have emerged as a latest and new hot spot platform for the marketing department officials to plan their marketing strategies on. Now, all this work needs proper demonstration and presentation in front of the prospective customer base, that includes each and every one who could have been hitting on your social networking page. This could only be done by creating a strong and impressive page for your product to be uploaded on the networking site, which is possible only with a very impressive content. The content could be made impressive by keeping in mind the following few points:

• Attention:

Make sure that you attract the attention of your consumer base by involving not only the specifications of the product, but also the ways and points how it could help making the life of the users simpler.

• Interest:

The other thing that should be kept in mind is the fact that, the page should have a content that continues to maintain the interest factor of the user base.

• Action:

Now, at the end of it when the attention is seeked and the interest is maintained, taking action i.e. buying and paying should be made easy.

Advertising on these social networking sites has been providing the world of brand marketing a great opportunity to enhance their brand awareness. This has been helping the brands a lot in pulling the Internet crowd towards their ecommerce stores and thus boost the sales.

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Google PageRank Updated August 2012 Confirmed

The latest Google page rank update that came as a pleasant surprise to few and as a disappointment to the others has given the internet world a lot to talk about recently. The whole of the internet world has developed a sort of habit to keep a close eye on the page ranks of their sites for the simple reason that the Google usually updates the page ranks about four times a year and thus the updates make it to the Internet world every three months.

The update when surprised a lot of them in a pleasant way with increased page ranks, others got disheartened and shocked to see the depreciated page ranks as a result of the update. Though many might not have expected the page rank update this soon, but then it did not completely come out of the blue. The regularity of the page rank updates that the Google has been maintaining has made the internet world a lot more alert and helped them keep a continuous eye on their sites to watch for the updates, if any.

The updates often take place over hours and sometimes even days and so if the change on your page has not yet taken place, it might still have to get updated. May has seen the last page rank update and so based on the regularity of the updates another could be expected before the year ends.

Page Rank Checker Tool

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Google Algorithm Updates, ways to recover from the worst hit ever

Google Panda and Penguin are the two Google Algorithms that have been the main reason behind the spectacular fall of the famous SEO strategies in the recent past. The main reason that these algorithms were introduced was the fact that Google believed that the new and upcoming sites should be provided with a fair opportunity to cope with the competition in the online marketing. The other very important reason for these updates was the fact that Google wanted to make sure that the low quality contents were curbed and penalized and the high quality contents and White hat SEO practices on the other hand were rewarded with increased page ranks.

The sites that got hit by any of these algorithm updates must have been involved in some wrong SEO practices that ended up having the sites penalised. Now, if any such thing has happened to your site, it doesn't mean it has to remain the same way forever. Steps could be taken to make sure that the site recovers from the aftermaths of the updates. Few of the suggested recovery steps are as under:

• Content Quality:

The best way to get over the aftermaths of the algorithm updates of Google is to switch the bad content with the more quality content that includes reduction in the spelling mistakes, grammar errors and increase in the length of the content on almost all the pages of the site.

• Viral link building should be avoided:

Viral link building of any sort comes under the category of black hat SEO startegy, which for the sake of keeping away from the next hit list of Google update, should be completely avoided.

• Keyword stuffing:

After the recent Google update, if you are still involved in a black hat SEO strategy like keyword stuffing, this could turn out to be the last nail in the coffin of your website, so beware and grow up.

Now, by ensuring the fact that you are not involved in any such black hat SEO tactics, you could ensure the safety of your site from any such furthur updates.

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