Present-Day Challenges For SEO Professionals

"Online advertising or Internet advertising is everything people do for putting their promotional messages in front of Internet users with the help of on World Wide Web (WWW). It includes Internet marketing, search engine marketing, social media marketing, many types of display advertising (including web banner advertising), and mobile advertising." Source: Wikipedia

Internet marketing includes Search Engine Optimization, Social Media Marketing, Email Marketing, Referral Marketing etc. Internet marketing has been a great challenge for all the people involved into this business. It is being made a huge challenge for Internet marketing people by major search engines like Google, Yahoo, Bing. To be honest, most of the people only care for what challenges are there by Google for their positions on Google's Search Engine Result Page(SERP). Search Engine Optimization (SEO) and Social Media Marketing (SMM) are huge area covered by Internet marketing, these are the processes which can be started by any person having a little knowledge of Internet. Social Media is a thing people do in their daily life and they know most about it.

The competition and challenges in Search Engine Optimization (SEO) and Social Media Marketing (SMM) are immeasurable as these are the must-do activities for any website want to gain business or popularity and there is no website which is not meant to do so. SEO includes the best possible keywords search to your keywords ranking on Google top SERPs and all the steps in between them like Onpage changes: meta tags updates, proper keywords density in web page content, robots.txt, sitemap.xml check, load time etc. While SMM is a common activity to make a website famous on different social media sites like Facebook, Twitter, Pinterest etc. Social media is something to encourage people to share a website by making a large social network.

SEO is being a hard nut to crack as the day passes, there are immense challenges with algorithm updates like Google Panda, Google Penguin, the latest update: Hummingbird. Many websites have been turned upside down with the different algorithm updates made by Google. Many SEO professionals shocked with their website positions after algorithm updates.

Let's see why are these updates are the necessity and how they ruined many SEO specialists work:

Google Panda algorithm came into existence in February 2011. It was meant to replace the ranking of "low-quality sites" or "thin sites" present in top SERPs by higher quality sites which are due to no reason come later in SERPs. News and Social networking websites showed great improvement and websites with extreme ads sent lower by their current ranking positions. Many experienced SEO specialists became victim of this update and there were enormous questions on Google's webmaster forum and other forum sites. Google Panda effect in April 2011 went worldwide. There have been many Panda updates ever since.

Google Penguin is the name given to next major update by Google, it was announced on April 24, 2012. This algorithm was meant to designed to drop the rankings of the websites which are not following the webmaster guidelines provided by Google, the websites which are involved in Black-Hat SEO techniques and affecting the SERP's ranking with their artificial backlinks under different link schemes like buying or selling links, excessive cross-linking, making keyword-rich anchor text links etc. There have been updates for this algorithm named Penguin 1.1, Penguin 3, Penguin 2.0.

Google Hummingbird is the latest buzz in Google algorithm, added before a month

in Google's algorithm. It is announced in the last week of September"13 at Google's 15th birthday party. Hummingbird is the update trying to provide more human friendly results by understanding the query asked than to be just throwing the searched keywords results. With this update Google got the power to answer long, complex questions by understanding them. This update is not going to affect any of the websites but will provide Google own more focused results.

SEO executives have to fight all this algorithms, this updates make SEO a big challenge for them. SEO specialists should keep themselves up to date with this updates to make their websites in top SERPs.